Anyone who has come over to Shopify from a more robust page editor (such as Wordpress) may be disappointed to see the lack of design options available for Shopify pages. They provide the basic page editor, which allows you to add text styling, images, bulleted lists, etc., but if you want to create a more advanced layout, you're pretty much out of luck unless you have coding experience. This is unfortunately the same for all Shopify themes, not just ours.
Why not just duplicate the home page as an interior page?
Unfortunately, Shopify doesn't really support this functionality. Sure, it's possible to create custom page templates that have limited "Sections" support so you can create more advanced layouts using theme settings, but they are limited by the fact that the sections cannot be dragged and dropped around on interior pages, sections cannot be added more than once, and this page template cannot be used to layout multiple unique pages. You essentially have to know exactly what sections you need and in what order ahead of time, and a unique page template needs to be created for each page you want to have a more advanced layout. Don't get me wrong, this is certainly possible to do if you have some coding experience, and we commonly create custom page templates for clients using these methods, but the limitations make it difficult to provide such templates for customers as part of the theme. Everyone has different needs for their pages. If you'd like to receive a quote for us to complete a customization like this for you, please contact us.
Are there any other options?
The lack of robust page building qualities in Shopify has not gone unnoticed by opportunistic app developers, and therefore there are several really nice page builder apps on the market that can help you create more advanced page layouts without resorting to editing code. A few that we like include:
There are others of course, and I'm sure they are also capable. Our advice is to try them out (most have free trials) and see which works best for you.